Concept & Content
I like figuring out what makes a story worth telling – and how to tell it. From developing ideas and planning content to preparing interviews and guiding conversations, I enjoy shaping the process behind the finished piece just as much as creating the content itself.
Personal Shape
Concept Development · Editorial Planning · Interview Research · Content Direction · Video Editing · Social Media
Personal Shape was a YouTube interview series exploring beauty and aesthetics through conversations between a dentist and guests from different creative and professional backgrounds.
I was responsible for the editorial concept and content planning of the series – developing topics and video ideas, researching and contacting guests, preparing interview questions and organizing the production schedule. During filming, I guided the conversations from behind the camera and worked closely with the videographer throughout post-production.
I also created supporting content for Instagram, including reels and graphics, connecting the long-form YouTube interviews with the project’s social media presence.
Mata Hari — Cast Interviews
Concept · Interview Direction · Filming · Video Editing · Social Media Content
To promote the musical Mata Hari, I developed a series of short-form video interviews introducing the cast, their characters and the story behind the production.
Rather than relying mainly on existing photography, I wanted to create original video content that would give audiences a more personal glimpse behind the scenes. I developed the interview format and questions, filmed the conversations and guided the cast through the interviews from behind the camera.
In post-production, I combined interview footage with scenes from rehearsals, using pacing, music and occasional slow motion to turn each conversation into a concise story for social media. I was also responsible for editing, captions and publishing the finished content on Instagram.
As part of the production myself, I was able to capture the cast in a familiar rehearsal environment and create conversations that felt natural and personal.